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What I’ve learned & want to share

Stefanie is founder and CEO of eventsofa.
Stefanie is founder and CEO of eventsofa.

Half a year ago I started sharing important startup-life lessons with other founders and with people, who consider starting a company. Now after eventsofa reached its second birthday, it’s time for the second round. Here are three lessons I’ve learned in the second half of 2013 and want to share:

1. Success by ‘avoid dying’

Startup guru Paul Graham once said that your startup is successful, if you’ll manage not to die: “If you can just avoid dying, you get rich.“ As simple and banal as it sounds, it does fit perfectly in my opinion. After two years of ups and downs, working at home and in the public library as an office and trying many different things I finally get to see how all the hard work is paying off. I started to realize how things really work. Especially with my startup, which is above all a market place, it wouldn’t have been possible to get as far as I am now in only three months. Of course, with money many things would have been a lot easier, but surely not everything. Learning takes time. The everyday life of the so popular and hyped startup-life consists of continuous hard work. Again and again there are moments where quitting would be the easiest and most comfortable choice. But if you keep going and pushing it’s going to pay off one day. When I look back on the past two years of eventsofa I am really happy and proud about the things I’ve already achieved. I’m glad, I kept going and didn’t stop when it got tough but rather fought for survival. And I am willing to keep fighting for it and not die.

2. SEO is everything

A second lesson, which might sound banal to you, but is so true. Traffic equals success. If the traffic rises, I’ll notice it in every area: more customers, more event-requests, even more requests for partnerships and cooperations. Suddenly everybody wants to be your friend. But it’s not like you got traffic once, you’ll always have traffic. It requires a lot of hard work and determination to keep your level and continue to rise. And Google isn’t making it easy, so ups and downs can’t be avoided. Therefore it’s important not to despair when the traffic is falling – because traffic will fall at some points even when you strictly do White-Hat-SEO, not least because traffic for many websites is seasonal.

3. Don’t undervalue yourself

At last a hands-on advice: Don’t start your service with too low prices. I know, it’s attractive to bait your customers with lower prices. But it just doesn’t make sense, if you have to raise your prices half a year later. Normally this frustrates your customers. I handled the price advance of eventsofa’s basic package by keeping the lower prices for already existing customers as a little thank-you gift (grandfathering prices).

What’s your opinion to this three startup-life lessons? If you disagree or want to add something, just leave a comment. I’m looking forward to read and answer your feedback :-)


eventsofa is the online marketplace where you find the perfect venue for your event, meeting, conference, off-site or party – effortless & quickly.